Facetious expressions beginning "I heart…", are based on a literal reading of the logo (e.g., the 2004 Independent film I Heart Huckabees and the audio conglomerate iHeartMedia). Parodies, such as "I ♠ My Pets" or "I ♣ Seals", have also appeared. The logo has become a pop-culture icon, inspiring imitations in every corner of the globe. However, it was never commercially recorded nor used.Īctor Robin Williams wearing a T-shirt with the logo translated into Arabic as "I love ❤ New York", in 2003 Karmen wrote a new verse for the song in 2020 during the height of the COVID-19 pandemic in New York City to emphasize the city's resilience.
In a move that was remarkable for Karmen, who is well known for retaining the publishing rights to his songs, he gave the rights to the song to the state for free. In 1980, Governor Hugh Carey declared it as New York's state anthem, although not officially enacted into law. "I Love New York" was written and composed by Steve Karmen in 1977 as part of the advertising campaign. This poster is not for sale." New York state anthem "I Love New York" Added text at the bottom encouraged people to "Be generous. The poster was printed in the New York Daily News and was a fundraiser for New York charities supporting those affected by the attacks. The black spot approximates the site's location on lower Manhattan Island. Glaser created a modified version to commemorate the attacks, reading "I Love NY More Than Ever", with a little black spot on the heart symbolizing the World Trade Center site. Many visitors to the city following the attacks purchased and wore the shirts bearing the I Love New York logo as a sign of their support. The image became especially prominent following the September 11 attacks on the city, which created a sense of unity among the populace. Glaser's original concept sketch and presentation boards were donated by Doyle to the permanent collection of the Museum of Modern Art, New York. In the popular mind (though this was not the original intention) the logo has become closely associated with New York City, and the placement of the logo on plain white T-shirts readily sold in the city has widely circulated the appearance of the image, making it a commonly recognized symbol. The innovative pop-style icon became a major success and has continued to be sold for years.
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Glaser expected the campaign to last only a couple months and did the work pro bono.
Nick Walker's "Love Vandal" at 17th Street and 6th Avenue in Manhattan, 2015 As the idea developed he decided to stack the I and heart shape on a line above the NY characters, later stating that he may have been "subliminally" influenced by Robert Indiana's LOVE pop art image.
It comprised the letter I and a heart shape followed by NY, all on the same line. Glaser's initial sketch to accompany the agency's "I Love New York" slogan was conceived in a taxi. Doyle also recruited Milton Glaser, a productive graphic designer to work on the campaign and create a design based on Wells Rich Greene's advertising campaign. Doyle, Deputy Commissioner of the New York State Department of Commerce hired advertising agency Wells Rich Greene to develop a marketing campaign for New York State. The logo consists of the capital letter I, followed by a red heart symbol ( ❤), below which are the capital letters N and Y, set in the rounded slab serif typeface American Typewriter. The song was written by Steve Karmen and its copyright was donated by him to the state. The original drawing is held in the Museum of Modern Art in Manhattan. The logo was designed by graphic designer Milton Glaser in 1976 in the back of a taxi and was drawn with red crayon on scrap paper. "I Love New York" is the official state slogan of New York. The trademarked logo, owned by the New York State Department of Economic Development, appears in souvenir shops and brochures throughout the state, some licensed, many not. I Love New York (stylized I ❤ NY) is a slogan, a logo, and a song that are the basis of an advertising campaign developed by the marketing firm of Wells, Rich, Greene under the directorship of Mary Wells Lawrence used since 1977 to promote tourism in the state of New York, including New York City. New York State Department of Commerce / Milton Glaser (designer) For for the 2015 Indian film also known as I Love New Year, see I Love NY (2015 film).
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